Color Standards Introduction

Empowered Systems employs a number of color palettes in order to have a robust brand presence and to maintain consistency and conformity across our brand properties, including printed materials. The following color palettes are designed to provide variety and to allow our sales, marketing, and product efforts to expand their abilities to provide a professional presence to our customers, partners, and affiliates.

Why Color Standards Are Important

Color sets the mood of brand expression. Emotions are powerful and have the ability to drive decision-making. We want to cultivate strong emotional connections with our customers and this can’t be done with just a logo; colors are needed to cultivate these emotions.

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