Changelog: October 2022

The following changes were made to the Brand Standards Manual in October 2022:

  • Color Accessibility: Colors were added to display our primary color palette for individuals with colour-blindness, including deuteranopia, protanopia, and tritanopia.
  • Color Psychology: Justification in psychological terms for the brand’s use of purple.
  • Brand Personality: A section was added to give clarification on the brand’s personality and archetype.
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