Primary Palette

In some cases, color swatches are permitted to create variations of our organizational colors. These hues can be used for a myriad of purposes, including gradients, buttons, printed elements for conferences, datasheets, releases, emails, and more. These are not standard colors and are not permitted to be used outside of the original blue hues and are not permitted to be used as brand colors for the purposes of our logo. NO variations of our logos or wordmarks are allowed.

To identify further shades, tints and tones of any of these colors – you may reference https://www.colorhexa.com/ and utilize any of the listed shades, tints or hues.

Empowered Blue

#0073e6

RGB: 0, 115, 230

CMYK: 100, 50, 0, 10

Empowered Light Blue

#e8f2fe

RGB: 232, 242, 254

CMYK: 9, 5, 0, 0

Empowered Dark Blue

#002245

RGB: 0, 34, 69

CMYK: 100, 51, 0, 73

Electric Blue

#00aeff

RGB: 0, 174, 255

CMYK: 100, 32, 0, 0

Pantone Disclaimer

Pantone PMS matches have recently been removed from the Brand Standards Manual. If you need proper matching tones for single-color use on printed materials, please obtain these through Marketing.

Sunburst Disclaimer

The Sunburst color may only be used when it is complementing another color, and cannot be used by itself under any circumstances. Variances may be approved on a one-off basis by Marketing.

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